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20121205
20121213
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KRCB (PBS) 2
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PBS
Dec 4, 2012 5:30pm PST
with the syrian opposition on the challenges ahead once the assad regime falls. steve, to you first. what do you understand the situation on the ground to be right now in syria? >> we have seen in the past month a significant shift in the momentum of events on the ground. we have seen the opposition increase the effectiveness of its tactics. it has acquired weapons that have permitted it to challenge the regime much more effectively across a broad range of fronts ranging from the south of syria to damascus to the north, and we're seeing this reflected in the regime's response to the opposition including some of the activities surrounding movement of chemical weapons. we don't know exactly what's at stake but part of the speculation is that they're putting themselves into a position in which they could create a defensive zone if it turns out to they're unable to defend damascus in the long run. >> woodruff: what is known about the evidence that this is a serious threat that they may turn to chemical weapons? >> the intentions of the gime re uncertain. i don't think anybody knows what bashar al as
PBS
Dec 4, 2012 4:30pm PST
. >> tom: steve, which brand benefits the most from odd pairing, discount target to the high-end luxury neiman marcus? >> i think it is sort of a complicated analysis. i think for target, it is all win. from target's perspective, sales will be quite good. you look at the average target customer -- neiman marcus brands are often inaccessible to these folks. the chance to go to target and get some of the higher-end products i think will be very attractive and draw a lot of excitement to the store, and draw a heck of a lot of traffic for them. i think also in terms of branding, target is going to make out very well here. neiman marcus, the association consumers have are up-scale, prestigious, and so forth. for target, one of their most important marketing objectives is to be perceived as a little above walmart and k-mart and so on. by target having this partnership, they can leverage the associations that neiman marcus has developed. >> tom: does neiman marcus then lose something here in this relationship? >> neiman marcus, i think their core goal is sales. they have 40 stores, and target
Search Results 0 to 1 of about 2